WASHINGTON, D.C.—Marsteller, the advertising and creative services affiliate of Burson-Marsteller, has tapped industry veteran Chad McGinnis as a director and head of its Washington, D.C. operations. The firm also announced that it has added advocacy advertising to its suite of products.
McGinnis was previously vice president of Smith & Harroff, where he helped build the firm’s advocacy advertising practice, creating award-winning print, radio and television campaigns for clients such as the Nuclear Energy Institute, National Restaurant Association and American Forest & Paper Association. He also created campaign advertising for Republican political candidates and party organizations.
According to Marsteller chairman Andrew Nibley, McGinnis “will dramatically enhance our ability to meet the advertising, interactive, production and collateral design needs of our varied clients in the market.”