LOS ANGELES—McCormick Distilling Company has appointed Rogers Cowan | Weber Shandwick, Entertainment Marketing as agency of record to handle ongoing marketing and communications programs.
Rogers Cowan | Weber Shandwick will support family, premium and proprietary brands including Tequila Rose, Tarantula Azul, KeKe Beach, Polar Ice Vodka, McCormick’s Irish Cream, Hussong’s Tequila, Grand Macnish Blended Scotch Whiskey, as well as its McCormick Vodka, Gin, Whiskey and Rum brands.
The agency will handle public relations and media relations, product seeding/placement/publicity, as well as event management, sponsorships and promotions.
According to Vic Morrison, McCormick Distilling’s vice president of marketing, “We were particularly impressed with the breadth and depth of their marketing and communications capabilities and their strategic and creative thinking. Working hand-in-hand with our sales and marketing team and advertising agency, they’ll be able to help us put our brand on the map and ensure that our products are ‘showing up’ in the right places in the right way.”