IRVINE, CA—PainePR founder David Paine has relinquished day-to-day operational leadership of the firm to longstanding president and chief creative officer Daryl McCullough, who will become CEO. Paine, who founded PainePR 20 years ago, will become chairman and will continue to play an active role in the company, providing longer range planning and senior-level counseling, while assuming additional duties in the U.S. with PainePR’s parent company, Cossette Communication Group
McCullough “is one of the brightest, and most progressive public relations professionals in our field today,” says Paine. “He has an intimate knowledge of our business and culture, and possesses a very forward-looking vision of what public relations can become. We are very fortunate to be able to acknowledge Daryl’s longstanding contribution with this important and significant promotion.”
McCullough, who joined PainePR in 1994, will assume overall responsibility for operations, client service and finance, along with continuing to provide creative leadership of the firm. Under the leadership of Paine and McCullough over the past decade, PainePR grew to become one of the largest independent firms in the U.S., with a reputation for creativity and a progressive workplace, before its sale to Candian holding company Cossette.
One of the firm’s key priorities will be to continue to significantly expand its influencer and alternative communications capabilities, including new strategies to leverage such emerging online and offline opportunities as user-generated media, viral marketing and experiential events and programs.
“PainePR, in addition to building its strong core public relations services, has been an early leader in developing new, non-traditional and convergent ways to reach influencers,” says McCullough. “We plan to continue to push the envelope, redefining our communications offering and providing clients with cutting-edge, alternative strategies, whether targeting consumer or business-to-business audiences, across multiple categories.”