LOS ANGELES—Healthcare public relations specialist FischerHealth has been chosen as public relations counsel for McKesson Corporation, a $50 billion Fortune 20 healthcare services and information technology company based in San Francisco.
FischerHealth has been charged with overseeing the development of corporate positioning campaigns focused on increasing awareness of McKesson’s position within the healthcare industry while leveraging the impact the company has on improving healthcare delivery with products that enhance clinical quality, efficiency, cost-effectiveness and patient safety.
According to Kate Rohrbach, McKesson vice president of corporate communication and brand, “FischerHealth’s depth of experience in successfully managing the dynamic issues surrounding healthcare has added significant value to our team. The firm’s knowledge of our customer segments, including manufacturers, payors, physicians and pharmacists, has enabled them to get off to a fast start with us.”
In addition, McKesson has retained Fleishman-Hillard to initiate leadership programs that extend beyond the healthcare industry.
“Fleishman-Hillard is charged with helping further our reputation as a key contributor to the nation’s economy and a significant employer with a workforce of more than 24,000,” says Rohrbach.