NEW YORK—MDC Partners, which earlier this year made it clear that it would be targeting additional acquisitions in the public relations arena, has taken a majority interest in New York-based Kwittken & Company. Kwittken will be part of MDC’s kirshenbaum bond senecal + partners operation.
Kwittken serves clients in the media/publishing, healthcare, financial services, technology/e-commerce, professional services, education, travel, luxury, retail, design and marketing industries, including Stryker Corporation, Better Homes & Gardens Real Estate, and McGraw-Hill Education. The firm was founded in 2005 by industry veterans Aaron Kwittken and Jason Schlossberg.
Kwittken & Company, now a kbs+p partner company, will maintain its current name, management team and staff. Kwittken and Schlossberg remain shareholders in the new company.
According to Lori Senecal, president and CEO of kirshenbaum bond senecal + partners: "PR is taking on a higher strategic importance based on its unique role in amplifying a brand's message in today's digitally focused, social media world. Clients are no longer looking for a particular marketing service. They are looking for modern idea-based marketing programs born of multiple influences that will have maximum impact in the marketplace."
Kwittken & Company will work closely with Lime pr + promotion, another kbs+p partner company, which specializes in experiential, buzz, promotions, contests, events, consumer PR and partnership programs for consumer brands. The two teams have been supporting each other on individual projects over the past several months and recently partnered to win their first joint client, London-based WGSN, a leading fashion trend forecasting service.