NEW YORK—Sloane & Company, an emerging leader in the corporate, financial, and crisis communications arena recently named The Holmes Report’s Crisis Agency of the Year, has sold a majority interest to MDC Partners, a midsized marketing and communications holding company that owns ad agencies Crispin Porter & Bogusky and Kirshenbaum & Bond and public relations firms Exponent and Lime, among others.
Initially best known for its financial communications work and more recently for broader corporate and public affairs, Slone & Company works with a blue-chip client list that includes Walgreens, New York Life, Medtronic, T. Boone Pickens, TiVo and Business Bermuda.
"We believe that most of the innovative initiatives happening in marketing communications today are happening within the public relations arena,” says Miles Nadal, chairman and CEO of MDC. “Clients are under enormous pressure to deliver measurable results in a shorter and shorter time frame. Smaller entrepreneurial firms that are empowered to think differently, have the ability to do brilliant work and want to share the wealth, are the best partners for us.”
According to agency founder Elliot Sloane, "MDC Partners, through its perpetual partnership program, has a long track record of successfully investing in and mentoring top-tier firms, providing resources and expertise in a wide array of areas. MDC truly shares our unwavering commitment to our people and our focus on only doing excellent work. We think that our future is extremely bright and this new partnership will provide us with the tools to service our clients with the greatest expertise."
Sloane says members of the Sloane & Company management team will continue to own “a sizable stake” in the firm and will remain in their current positions. “In fact, all of our team members will continue to do exactly what they have done so well for more than 11 years. There will be no changes in how we operate and how we think.”