WASHINGTON, D.C.—Brand Resources Group has appointed Laurie Mobley as vice president, responsible for further deepening the agency’s core focus around safety, health and wellness. She will report to president and CEO Jane Barwis. She joins BRG from healthcare-focused WeissComm Group, where she served as director of the Washington, D.C. office.
During her 17-year healthcare communications career, she had worked on pharmaceutical and consumer health product launches; global public health campaigns for Centers for Disease Control and Prevention; and patient education and disease prevention campaigns targeting women. She has programs for clients including EMD Serono, Pfizer, GSK, Aetna, Johnson & Johnson, St. Jude Children’s Research Hospital, Wyeth and IBM Healthcare/Life Sciences.
Prior to WCG, Mobley spent seven years in Ketchum’s healthcare practice, where she served as vice president and group manager in the Washington, D.C., office and launched the healthcare practice for Ketchum South. Previously, Mobley led Cohn & Wolfe’s Atlanta healthcare practice.