Mohawk Industries Taps CKPR
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Mohawk Industries Taps CKPR

Mohawk Industries, one of the world’s largest floor covering manufacturers and distributors, has named Cramer-Krasselt as its advertising agency of record. C-K’s Milwaukee office will handle media for the Karastan flooring brand as well as all brand planning and PR.

Paul Holmes

MILWAUKEEMohawk Industries, one of the world’s largest floor covering manufacturers and distributors, has named Cramer-Krasselt as its advertising agency of record. C-K’s Milwaukee office will handle media for the Karastan flooring brand as well as all brand planning, creative, media and public relations through its subsidiary CKPR for the flagship Mohawk brand.

 

David Duncan, vice president of marketing for Mohawk Industries, cited “C-K’s track record of delivering insight-driven campaigns that differentiates brands, combined with its experience working with retailers for Sealy and Bissell” Four agencies were included in the review, including incumbent Marc USA.

 

C-K will be applying its integrated capabilities including traditional advertising, public relations, online and retail communications.

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