NEW YORK—The Morris + King Company, a New York public relations firm known for its work with consumer brands, has acquired Workhouse Publicity, a boutique agency specializing in fashion, publishing, luxury, consumer and lifestyle accounts. Workhouse Publicity founder and CEO Adam Nelson has been named president of The Morris + King Company, working alongside principals Judith King and Andy Morris.
In his new role, Nelson will oversee the company’s consumer group and co-lead new business development with King.
Workhouse Publicity is best known for its representation of individuals including Francis Ford Coppola, David LaChapelle, and Tony Shafrazi, as well as clients including Interview Magazine, International Emmy Awards, Galleries Lafayette, Fashion Scholarship Fund, Virgin, Jazz at Lincoln Center, Rubin Museum of Art, TiVo, Editions Assouline, Carl F. Bucherer, Saks Fifth Avenue and Versace.
According to King, Nelson’s “understanding of the fashion and consumer universe will be enormously well-served and complemented by our digital and social media capabilities.”