Morrissey Partners on Teen Road Safety Initiative
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Morrissey Partners on Teen Road Safety Initiative

Morrissey & Company has partnered with Synectics, a leading consulting firm specializing in facilitating innovation and creativity, to help Safe Roads Alliance further its mission of promoting safer driving among teens in Massachusetts.

Paul Holmes

BOSTON—Morrissey & Company has partnered with Synectics, a leading consulting firm specializing in facilitating innovation and creativity, to help Safe Roads Alliance further its mission of promoting safer driving among teens in Massachusetts. The partnershipt is intended to help the Newburyport-based non-profit investigate teen trends, desires and behaviors and craft its messages and programs to resonate with high school audiences.

Synectics, based in Cambridge, Mass., recently hosted a focus group during which teens shared their thoughts about common means of teen-to-teen communication, such as MySpace and Facebook.  Morrissey, meanwhile, is helping Safe Roads Alliance integrate the findings into promotional materials and presentations for its High School Outreach Program, which encourages teens to take driving seriously by participating in hands-on driver skills development programs.

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