NEW YORK—Manning Selvage & Lee has appointed Jim Tsokanos as president, North America. Tsokanos will retain his role as managing director of MS&L New York and continue as a member of the agency’s global leadership team. And as president, North America, he will have responsibility for driving the firm’s growth strategy in North America, including business planning and management.
Since his appointment in 2005 as executive VP and managing director of MS&L New York, Tsokanos has grown the office’s revenues by 25 percent, expanding relationships with global clients, and adding new clients including Heineken USA and Heidrick & Struggles. He also spearheaded the growth of the agency’s North American digital practice in New York and Ann Arbor, helped create the agency’s global insights and measurement group, and was a key driver of the launch of IM MS&L, the firm’s influencer marketing practice.
Tsokanos joined MS&L eight years ago as senior VP and deputy managing director of its Atlanta office, later taking on the role of managing director. Prior to joining MS&L, he spent nearly 10 years at Ketchum and several years at Cohn & Wolfe.