CHICAGO—The Chicago office of Publicis Dialog—formerly Selz Seabolt Associates—is being merged into Manning Selvage & Lee’s Chicago office. The other offices in Publicis Dialog, which like MS&L is owned by French communications holding company Publicis Group, are unaffected and remain affiliated with Publicis USA.
MS&L and Dialog currently work together on a consumer marketing and public affairs program for the Centers for Disease Control and Prevention. According to MS&L chairman and CEO Lou Capozzo, “ot has been an excellent partnership and a natural next step in Chicago was to bring these two offices together.”
Dialog’s Chicago office has capabilities in consumer and business-to-business marketing, corporate communications and events management. It represents clients in a range of sectors including food and beverage, broadcast, technology and non-profit associations. MS&L Chicago represents many of the firm’s largest clients, including Procter & Gamble and the U.S. Army, in addition to associations such as the American Dry Bean Board.
Nancy Brennan, managing director of MS&L Chicago, will lead the combined unit.
“We all agreed that the assets within Publicis Dialog Chicago combined with the MS&L resources would provide better service for our clients in this market,” said Brennan. “We look forward to welcoming the Dialog team and building a successful future for the new MS&L Chicago together.”