BEIJING--MSLGroup has announced the union of MSL China and Eastwei MSL to form a single, flagship international public relations and social media agency.
The decision follows MSLGroup's acquisition of Eastwei one year ago, and sees the former independent firm's leaders take charge of the newly-merged agency. However, the move will see the disappearance of the Eastwei brand.
Par Uhlin, previous MD of Eastwei MSL, becomes MD of MSL China, while Johan Bjorksten assumes a chairman role.
Former MSL China MD Benjamin Tan takes on a dual-role as MSLGroup Greater China client engagement director and Asia director for B2B and technology.
MSL China now includes 200 communications professionals across offices in Beijing, Shanghai, Guangzhou and Chengdu, making it one of the biggest firms in Mainland China.“MSLGROUP is committed to being our clients? most trusted advisor, and we will invest and innovate to meet their needs," said MSLGroup Asia president Glenn Osaki, who is based in Shanghai.
"As more clients today focus on Mainland China for growth, they must rely on communications to position, promote and protect their brands and businesses. Whether through stakeholders or social media, the new MSL China is our client?s unique source for creativity, engagement and value in the always-on conversation."