EAST RUTHERFORD, NJ—MWW Group has added four new specialists to its Dialogue Digital practice following the recent appointment of digital guru Jared Hendler to the newly created position of executive vice president and global director of digital and creative services at MWW Group.
Ari Greenberg, who joins as senior digital strategist, will guide strategy and digital approaches for many of MWW’s consumer marketing, corporate communications, public affairs, technology, healthcare and cause marketing accounts. Greenberg is also the CEO and co-founder of HowMutch.com, a social consumer research platform that helps to determine the optimal price for new products and services. Prior to HowMutch, Greenberg was the CEO and co-founder of Baveo.com, a tumble blogging platform for expecting and new parents.
Also joining are Al Matesic, web developer, who has created content management and customer relationship management systems for clients such as Johnson & Johnson, Takeda Pharmaceuticals, Vyteris, and Reach MD; Andrew Pratt, associate digital specialist; and Amanda Cieri, digital media coordinator.