MWW Adds New Business in L.A., Nationally
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Holmes Report

MWW Adds New Business in L.A., Nationally

MWW's hiring of new senior talent on the west coast has paid off with the addition of five new clients in L.A., totaling $500,000 in new billings for the firm.

Paul Holmes

LOS ANGELES—Even before it was acquired by Golin/Harris International two years ago, The MWW Group was striving to expand beyond its north eastern stronghold to become a genuinely national agency, opening an office in Seattle to establish itself on the west coast. But its most dramatic move came this summer, when it added Los Angeles market veteran David Herbst to its management team in southern California.
That move has paid off with the addition of five new clients in L.A., totaling $500,000 in new billings for the firm. The new clients include Applause, a gift and licensing company; Southwest Value Partners, a real estate investment and development company; aviation petroleum products provider Mercury Air Group; property management company Fairfield Residential; and CompWorks, a provider of medical bill review services to managed care companies.
Says MWW president Michael Kempner, “The addition of these new clients, all with diverse needs and interests, highlights our Los Angeles office’s proven expertise across a wide range of disciplines.” Los Angeles general manager Harvey Englander adds that the addition of Herbst, former executive VP at American Standard Development Company “is further evidence that MWW has solidified its position among the major players in the Los Angeles market.”
MWW has also been adding clients in Washington, D.C., Chicago, and at its New Jersey headquarters.
In Washington, new business wins include 3030 Park Health System, a non-profit continuing care retirement community; CentraState Healthcare System, a healthcare system servicing Monmouth County, NJ; the Council for Opportunity in Education, which provides financial support for students from low-income households; and the Educational Investment Company, which specializes in student loan marketing for graduate students in the healthcare field
In New Jersey, meanwhile, the firm has added Envoy Communications Group to its client roster. The firm has been charged with building brand-awareness through strategic media relations and increasing the international design and marketing company’s corporate profile through investor relations counsel. The firm has also been retained by the National Lacrosse League for media relations, marketing and branding support. MWW will help increase the League's visibility, as well as provide consultation on its marketing initiatives.
In Chicago, the firm has been retained to handle media relations for the Illinois Telephone Consumer Education Fund and the group’s statewide campaign to help consumers better understand their telephone service and take advantage of their options. MWW’s group director, John Digles, will serve as ITCEF’s official spokesperson.
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