EAST RUTHERFORD, NJ—MWW Group has named Leslie Linton as vice president and Lisa Giassa as managing supervisor, media relations.
“Media relations is a core service for clients across all practice areas and a long-standing strength of MWW,” said Michael Kempner, president and CEO of MWW Group. “Whether our clients are launching a product, communicating a management change, advocating an issue or initiating a strategic media relations campaign, MWW has always been known for our ability to secure the right media, with the right message at the right time.”
Prior to joining MWW, Linton spent two and a half years at CNN and CNNfn where she served as editorial producer for a number of the networks’ top shows. Previously, Linton spent six years at CNBC producing such shows as “How to Succeed in Business with Mark Haines” and at NBC writing and producing “Memories Then & Now with Chuck Scarborough.”
Giassa was previously managing supervisor, media relations at Fleishman-Hillard where she spearheaded media relations for the American Legacy Awards Honors event in New York City. Previously, she was director of media relations at Landmark Communications.
EAST RUTHERFORD, NJ—MWW Group has hired David Cooper as vice president in its corporate communications practice. Cooper will work primarily with the Sun Microsystems team and assist the corporate communications group with new business development efforts. He brings 30 years of PR experience, including positions with Novartis, Altria Corporate Services and Burson-Marsteller.
Cooper joins MWW from Novartis where he served as director of communications for OTC in North America and was responsible for external and internal communications for the North American region, including the U.S., Canada and Puerto Rico. Previously, he served as director, corporate communications at Altria Corporate Services, where he managed internal communications and chaired the global compliance and integrity communications steering committee.
Prior to Altria, Cooper was senior vice president and director of client services, at Burson-Marsteller.