SEATTLE—MWW Group has been retained as agency of record for Celestron, a designer, manufacturer and importer of high-quality optical products including weather stations, GPS devices, telescopes, binoculars, spotting scopes and microscopes, which sells and markets its products worldwide through a variety of specialty retail outlets and international distributors.
MWW Group’s communications program will help Celestron create excitement surrounding a series of new product launches and heighten anticipation for their unveilings at the 2011 Consumer Electronics Show in January. The firm’s efforts will include a potent mix of traditional and social media, targeting key technology and consumer lifestyle influencers, as well as media contacts.
According to Joe Lupica, CEO of Celestron, MWW “has an impressive background and substantial experience launching technology products. Its work with photography and optics companies further convinced us of its expertise to help us achieve our business objectives for Celestron products and brand at CES.”