LOS ANGELES—NASCAR Digital Entertainment has selected Rogers & Cowan to support its broadcasting, new media and entertainment business. The agency will plan and implement a marketing and communications campaign to reinforce NASCAR’s position as a leader in sports and entertainment and create new exposure for its drivers, teams, tracks, and media partners.
We selected Rogers & Cowan because of the company’s professionalism, strategic expertise, and deep roots in the entertainment and sports community,” says Jeffrey Pollack, managing director of broadcasting and new media at NASCAR Digital Entertainment. “The firm will help take our business to the next level and provide NASCAR’s media and entertainment partners with an even higher level of customer service..
Rogers & Cowan will be charged with extending awareness of NASCAR’s entertainment programming initiatives, leveraging the power of its celebrity associations, and securing ongoing media coverage for its extensive portfolio of broadcasting and new media ventures.
Heather Krug, associate vice president in Rogers & Cowan’s Los Angeles office, will lead an integrated team from the agency’s consumer, sports and entertainment marketing, television, and convergence groups. Tactical efforts will include a mix of media relations, special events, relationship marketing and Web relations.