DAYTONA BEACH—NASCAR has renewed its contract with Alan Taylor Communications for consumer public relations services in 2003. The agency will execute all activities through an integrated effort with NASCAR’s in-house PR team.
Alan Taylor, which has worked with NASCAR since December of 2000, will continue to focus on activities to drive coverage of races in the NASCAR Winston Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series. In addition, the firm will work to drive consumer media coverage of NASCAR, its drivers, teams and sponsors in all outlets ranging from sports, news, lifestyle and business.
“Over the last several years, we’ve made huge strides in the quantity and quality of coverage we are seeing in the top metropolitan markets,” said Jim Hunter, NASCAR vice president of corporate communications. “Having a premier firm like Alan Taylor Communications as a resource has and will continue to help us maximize our efforts in this critical initiative.”