WASHINGTON, D.C.—The National Insulation Association has selected GolinHarris Public Affairs to build awareness for commercial and industrial insulation’s role in greatly improving buildings’ energy efficiency. The account will be led by Michael Schmidt, a vice president and senior member of the agency's sustainability practice, geoImpact.
“We chose GolinHarris because it provided the best strategic approach to our goals, integrating government and media relations into a high impact vision for our association,” says NIA CEO Michele Jones. “Its comprehensive and executable plan aligned with our objectives. GolinHarris quickly grasped our mission and the needs of our member companies.”
Golin will educate industry and policymakers on commercial and industrial insulation, collectively known as mechanical insulation.