LONDON—Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products.
Nautilus, which has worked with Hoffman for the past two years in North America, began the European programme this month this month with a presence at ISPO-Munich, one of the largest sporting goods expositions in Europe.
Hoffman will provide PR, content development and other communications support to Nautilus throughout Europe as the company aims to expand its retail channel and elevate its brand. There will be a specific focus on introducing the brand's newest home fitness products in the Nautilus Cardio Series and Bowflex MAX product lines to the European market.
"Hoffman has been a great partner for us in North America, building a personality for our brands and reaching a broader audience through the power of storytelling," said John Fread, director of global marketing communications at Nautilus, Inc. "We look forward to replicating this success with integrated global PR programs."
Last year, the Hoffman Agency hired Mike Sottak to restart expansion in Europe.