WALTHAM, Ma—Neighborhood America has selected Racepoint Group as its public relations agency of record, based on Racepoint’s domain expertise in social networks and strategic campaign approach. Neighborhood America enables customers to build communities through enterprise management of structured audience interactions.
Racepoint will support Neighborhood America’s business and marketing objectives with a full range of thought leadership activities including media and industry analyst relations, issues/response management, speaker’s bureau, white paper development and byline article placement.
“Racepoint Group is playing an important role in extending awareness of Neighborhood America’s enterprise social networking platform beyond the government and media sectors—where we’ve had tremendous success and are well established—to other businesses that are increasingly using collaborative communities to support engagement and deepen customer relationships,” says Kim Patrick Kobza, CEO of Neighborhood America. “Racepoint’s strengths in corporate and product positioning and aggressive and creative approaches to media relations are crucial to helping us achieve our overall business objectives.”