Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Nelson Bostock has won PR duties for T-Mobile, as the telco brand's parent company Everything Everywhere concludes its lengthy communications review.
Arun Sudhaman 31 Oct 2011 // 12:00AM GMT
LONDON--Nelson Bostock has won PR duties for T-Mobile, as the telco brand's parent company Everything Everywhere concludes its lengthy communications review.
The UK's largest telecommunications company, which also owns the Orange brand, began the review in late 2010, drawing submissions from numerous firms before an exhaustive three-stage pitch between three contenders: Red Consultancy, Nelston Bostock, and a joint team fielded by Interpublic Group siblings GolinHarris and Weber Shandwick.
GolinHarris was already incumbent on Orange’s UK PR account, with Brands2Life previously handling T-Mobile. The latter agency opted out of the review at the start of this year.
Nelson Bostock has been tasked with overseeing T-Mobile and with providing digital consultancy, a significant win for the independent UK firm. Brands2Life's T-Mobile brief was worth around £400,000 per year; Nelson Bostock's assignment will be similarly funded.
“Following a competitive pitch, Everything Everywhere has appointed Nelson Bostock to its agency roster, with a responsibility to run the T-Mobile brand’s consumer, business and press office PR activity for the UK," said Everything Everywhere head of PR Mat Sears. "The new team, drawn from both Nelson Bostock and consumer division Fever, will also provide digital consultancy and work on a brief to promote T-Mobile’s brand values, products and services to UK media and influencers.”
It is understood that the GolinHarris/Weber Shandwick team is in contract negotiations regarding the bulk of the £1 million account, including consumer PR duties for the Orange brand and corporate communications for the Everything Everywhere parent company. M&C Saatchi will continue to handle sponsorship activity for both brands.
The decision to split the assignment comes despite Everything Everywhere’s initial goal of a “unified” brief, covering a centralised core press office and campaigns for Orange, T-Mobile and Everything Everywhere.
"Nelson Bostock impressed us immensely from the first contact we had with them, demonstrating some of the best credentials we saw for multi-disciplined agency," added Sears. "From day one they will be picking up general press fffice responsibilities, as well as working on some briefs around B2B and consumer Christmas products."
The final outcome has been delayed by the arrival of new Everything Everywhere CEO Olaf Swantee, amid reviews of its three separate brands, and overall consumer branding strategy. The company has also restructured its senior management team, resulting in the recent exit of corporate comms director Robin O’Kelly.
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014