NEW YORK— Dow Jones & Company has launched Dow Jones Media Relations Manager, a news-enabled media database and contact management tool that helps communications professionals pinpoint and engage the journalists and bloggers who are most likely to be interested in their story. The new tool is designed to simplify media relations tasks to save time, increase productivity and generate better results from media outreach.
The offering links Dow Jones’s global collection of traditional and social media coverage with journalist, broadcast and blogger contact information, profiles, beat and pitch data, allowing communications professionals to better identify those who will be most interested in their story and how best to contact and pitch to them. Communications professionals can locate the right journalist or blogger to pitch based on the actual words and topics they’re currently writing about rather than just their beat topic.
“For communications professionals, the increasingly fragmented media landscape adds to the challenge of quickly finding the right journalist or blogger who will be interested in their story,” says Martin Murtland, managing director, Dow Jones solutions for communications professionals. “Dow Jones Media Relations Manager helps media relations professionals build media lists and personalized, highly relevant and more effective pitches based on the stories the journalists or bloggers have actually written or communicated.”