New Ketchum Service Targets Smaller Firms
Charting the future of public relations
Holmes Report
CEO

New Ketchum Service Targets Smaller Firms

The Dallas office of international public relations firm has announced a new program called Catapult, a “short-term, project-based communications ramp-up model” designed to serve younger companies.

Paul Holmes

DALLAS, May 9—The Dallas office of international public relations firm has announced a new program called Catapult, a “short-term, project-based communications ramp-up model” designed to equip younger, emerging companies in Texas and the Southwest with the communications skills and materials that big companies use to succeed.
 
Ketchum Catapult is an intense eight-week offering that builds a solid marketing-communications infrastructure for small or emerging businesses.
 
“Marketers at small companies have traditionally believed that they couldn’t afford to work with a top ten PR firm, and until now they’ve often been right,” said Teresa Henderson, senior vice president and director of Ketchum’s Texas operation.  “Catapult was created to meet the communications requirements of emerging firms, regardless of their industry segment. It’s an accelerated program that’s light on the budget but heavy on involvement from senior executives.”
View Style:

Load 3 More
comments powered by Disqus