News in Brief (August 22)
Charting the future of public relations
Holmes Report
CEO

News in Brief (August 22)

The Little Tikes Company, a leading manufacturer and marketer of children’s products, has named Weber Shandwick’s Chicago office its agency of record for public relations.

Paul Holmes

CHICAGO—The Little Tikes Company, a leading manufacturer and marketer of children’s products, has named Weber Shandwick’s Chicago office its agency of record for public relations. There were six finalists for the business. Initial work will focus on a fourth quarter holiday effort and preparation for the 100th anniversary of Toy Fair in February 2003.
 
SUNNYVALE—San Francisco-based Fineman PR has been retained by Agetec to provide brand public relations services. Fineman will help unveil Agetec’s new line of innovative video games.  A privately held company located in Sunnyvale, Agetec is a publisher of software and hardware accessories for the PlayStation, PlayStation 2, Sega Dreamcast, Nintendo 64 and the Game Boy Color console systems.
 
NEW YORK—Suzanne Trimel, formerly a senior media and communications strategist for Columbia University, has joined the administration of Barnard College as vice president for public affairs. Trimel will work to enhance Barnard’s communications strategy and media relations efforts, and promote the school’s initiatives and programs at the national level, while revitalizing publications and the College website.
 
LOUISVILLE, CO—Playmore, a Denver human resources training firm dedicated to putting fun back into work in order to increase morale and productivity, has picked CTA Public Relations—best known for its work in the investor relations arena—as its marketing and public relations partner. The firm’s first project will be a regional media relations campaign. 
 
SEATTLE—The Seattle Sounders, American Heart Association, and Horluck Ferry have joined the client roster of WongDoody Communications, the public relations unit of advertising agency WongDoody. The firm is providing strategic counsel to the Sounders, the A-League soccer team which is the midst of a record-breaking winning season. For the American Heart Association, the firm will publicize the September 14 Heart Walk at Safeco Field. And Horluck brought in WongDoody to partner in an effort to save the longest continually operated ferry in the Puget Sound.
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