News in Brief (August 4)
Charting the future of public relations
Holmes Report
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News in Brief (August 4)

Mulberry, a fast growing British business-to-business public relations firm, has opened its first U.S. office in Chicago. Charter clients include three technology companies: Digi International, NetSilicon and IO Networks.

Paul Holmes

CHICAGO—Mulberry, a fast growing British business-to-business public relations firm, has opened its first U.S. office in Chicago. Charter clients include three technology companies: Digi International, NetSilicon and IO Networks—all of which were previously represented by the Chicago office of Ogilvy Public Relations Worldwide—and Designplan Lighting. Matt Serra, formerly of Cohn & Wolfe and Trone Atlanta, will lead the new office.

MIAMI—blah!, a leading provider of “infotainment’ products for wireless carriers, has hired Edelman as part of a broad communications plan to promote blah!’s growing family of products and services in North America. Edelman will provide strategic and tactical public relations support designed to educate wireless carriers, industry analysts and media about blah!, its products and services.

SAN FRANCISCO—OutCast Communications has hired Aaron Heinrich as a vice president, responsible for overseeing several accounts as well as assisting with new business development, and overall agency growth and strategy.  Prior to joining OutCast, Heinrich was a senior vice president in the global technology practice of Manning Selvage & Lee where he was involved in the strategic management of accounts such as Intuit, Skyworks and NEC. Heinrich joined MS&L from Niehaus Ryan Wong where he was a vice president leading two practice groups.

RALEIGH, NC—Capital Strategies has been engaged for projects that include work for a renewable energy
program, an economic development initiative for North Carolina and an educational Web site tied to an upcoming Smithsonian exhibit. Capital Strategies will help launch NC GreenPower, a renewable energy initiative started by the North Carolina Utilities Commission and run by Advanced Energy. The Research Triangle Foundation has also retained Capital Strategies to revamp its current website for a fall launch. And the firm will work with The National Asphalt Pavement Association, a key sponsor of “America on the Move,” the Smithsonian National Museum of American History’s new exhibition on transportation.

WASHINGTON, D.C.—Fleishman-Hillard has rehired senior vice president Malin Jennings, who returns to the firm after three years directing public affairs for the Council of Federal Home Loan Banks. Jennings will work with the agency’s corporate reputation group. Prior to joining FH, Jennings handled media relations for the Investment Company Institute, the trade association of the mutual fund industry. She also served as press secretary for U.S. Senator Ted Stevens (R-AK) and worked as a broadcast journalist.

LOS ANGELES—Vital Express, a California-based warehousing, fulfillment, distribution and delivery service, has retained the Los Angeles office of Weber Shandwick as its public relations agency of record. Weber Shandwick will manage the communications efforts of the company’s product and service launches and provide strategic counsel on corporate branding. The agency also will assist in media relations and franchisee communications as the company seeks to expand its national presence.

DALLAS—Advertising agency Fogarty Klein Monroe has merged its public relations division with Stevens Group Public Relations to form Stevens/FKM Public Relations. The new firm, which will operate as a wholly owned subsidiary of FKM is headed by senior vice president and general manager Melissa Stevens, who was previously principal of her former shop.  Dan Keeney, who was vice president and general manager of FKM’s public relations unit, has resigned, according to FKM principal Rich Klein.

BOSTON—Shift Communications, the new technology public relations firm launched by former Sterling Hager executive, has announced the appointment of Cheryl Walsh as vice president in its Boston office. Before joining Shift, Walsh was a senior member of Brodeur Worldwide’s telecommunications practice. Most recently, she managed her own public relations and marketing communications firm. She has worked with a variety of clients ranging from multinational corporations to start ups including, US West (now Qwest), GE Plastics, AT&T Broadband, and Storage Tek.

MINNEAPOLIS—LaBreche Murray Public Relations has added three new accounts. For Regal Entertainment Group, which consists of Regal, United Artists and Edwards theaters, the firm will be producing an annual report. The Human Systems Dynamics Institute, a national non-profit organization that facilitates the development of theory and practice in the field of human systems dynamics, has tapped LaBreche Murray to provide national public relations for the institute. Wildwood Wealth Management, a Twin Cities-based wealth management firm, chose the firm to develop and facilitate a marketing communications and public relations program.

COLUMBUS, OH—Michelle Moore has been named vice president for Paul Werth Associates, an Ohio-based public relations consulting firm. Moore will oversee the firm’s healthcare and education practices. Prior to joining Paul Werth, Moore founded and served as president of Moore|Galvin Communications, a marketing communications agency specializing in healthcare communications. As president, she served a wide range of healthcare clients including physician practices, hospitals and medical associations in the Midwest.

NEW YORK—The Financial Services Roundtable, an organization representing 100 of the nation’s leading financial services companies, has retained Jericho Communications to handle national media relations outreach for its annual Community Build Day, which will bring together more than 35 financial companies and 1,200 volunteers in 14 cities across the U.S. to build homes for Habitat for Humanity International. Jericho’s assignment will include generating publicity for a kick-off press event.

CHICAGO—Weber Shandwick has appointed Steve Katz as senior vice president and client
relationship leader for the agency’s Unilever account, based in the firm’s Chicago office. Katz will oversee Weber Shandwick’s work for Unilever brands ThermaSilk and Suave and will ultimately manage other Unilever work handled by the agency. Most recently, Katz led the Procter & Gamble business for Porter Novelli/Chicago overseeing public relations work for the fabric and home care and snacks and beverages brands.

CHICAGO—EURO RSCG Tatham Partners has named Cynthia Pike-Fuentes, formerly of Hill & Knowlton, as director of corporate communications. In this newly created position, she will be responsible for managing media relations, internal communications and corporate positioning for the agency. Prior to joining Hill and Knowlton, Pike-Fuentes was director of U.S. strategic communications at Arthur Andersen.

MARBLEHEAD, MA—Birnbach Communications has added Atlanta-based Q1 Labs to its client roster,
expanding the agency’s security practice built on expertise in network and physical security technology.

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