News in Brief (December 16)
Charting the future of public relations
Holmes Report

News in Brief (December 16)

Jason Mudd, a veteran of public relations positions at the Otis F. Smith Foundation and The Jaspers, has started his own public relations and marketing firm, Jason Mudd & Associates.

Paul Holmes

FERNANDINA BEACH, FL—Jason Mudd, a veteran of public relations positions at the Otis F. Smith Foundation and The Jaspers, has started his own public relations and marketing firm, Jason Mudd & Associates. The firm will focus on providing strategic marketing and communications solutions with measurable results to First Coast businesses. Mudd’s areas of expertise include media consulting, web design, special events, business-to-business and public relations. He has industry expertise in the not-for-profit, sports, telecommunications and information technology sectors.

NEW YORK—DealerTrack, a technology services company that enables finance transactions between automobile dealers and lenders, has selected CooperKatz & Company as its marketing/public relations agency. CooperKatz will execute an integrated communications program for DealerTrack, including public relations, marketing services and advertising.

MEMPHIS—Lucite International has hired Archer-Malmo to conduct a consumer campaign for the company’s bath and spa sectors, including a student design competition for the bath sector. The account will be managed by agency vice presidents Gentry Brann and Jim Tumbrink.

WASHINGTON, D.C.—Seth Amgott and Amanda Mitchell, who worked together on the public relations staff of Rep. Christopher Shays (R-Conn.) have launched their own strategic communications shop, Amgott Mitchell, focusing on international policy and trade issues in developing countries. Amgott was communications director for Common Cause, where he focused on campaign finance reform issues, and Washington spokesman for Oxfam International. Mitchell managed media strategy for the Henry J. Kaiser Family Foundation’s global AIDS program and earlier worked at Robinson Lerer Montgomery.

WOODLAND HILLS, CA—Discovery Channel, duPont Publishing and Random House author Jim Rogers have retained the services of JMPR for a series of public relations projects. Discovery Channel, which reaches 86.3 million households across the nation, has selected JMPR to assist with the promotion of its newest series Monster Garage, hosted by Jesse James. duPont Publishing, which produces luxury marketplace publications, has asked JMPR to assist with on-going public relations and media outreach projects, primarily for duPont Registry. JMPR also will be coordinating public relations and promotional projects for Random House author and financial analyst Jim Rogers, whose latest book Adventure Capitalist is set for publication in May 2003.

SÃO PAULO—Edelman has appointed Gustavo Bernhoeft to lead its Rio de Janeiro, Brazil subsidiary. Bernhoeft, who joined Edelman’s Sao Paulo office in 1999 to head the IR and financial services group, moved to Rio in June to build closer integration between the two Brazilian offices.

MOUNTAIN VIEW—Edelman has been selected by DigitalThink, a leader in custom e-learning, to lead the company’s national and local public relations program. Edelman will work with DigitalThink to plan strategic media campaigns, analyst relations, and targeted trade, business and vertical market media penetration.

LONDON—Iain Duncan Smith, leader of the U.K.’s Conservative Party, has hired Paul Baverstock from longtime Tory advisor Lord Tim Bell’s PR agency Bell Pottinger Communications to be his director of communications. According to Baverstock, “The party has a tremendous opportunity. The public is thirsty for some straightforward politics and Iain Duncan Smith is exactly the man to give it to them.”

LOS ANGELES—Marketing design and public relations firm Grabiner/Hall has been named agency of record for Aura Systems, a leader in mobile power systems. Grabiner/Hall will be responsible for re-branding the company, initially working on a revised corporate web strategy and producing collateral materials. It will also provide advice to Aura on strategic positioning as well as customer acquisition and retention.

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