News in Brief (December 9)
Charting the future of public relations
Holmes Report
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News in Brief (December 9)

Schwartz Communications, one of the nation’s leading technology focused public relations firms, has been retained by Biogen for media relations, corporate branding and messaging.

Paul Holmes

WALTHAM, MA—Schwartz Communications, one of the nation’s leading technology focused public relations firms, has been retained by Biogen for media relations, corporate branding and messaging. Biogen is the world’s oldest independent biotechnology company and is engaged in discovering and developing drugs for human healthcare through genetic engineering.

CHICAGO—Hilary Crnkovich has joined Burson-Marsteller as a managing director in the brand marketing practice of the Chicago office. Crnkovich will lead the Miller Beer and McDonald’s accounts. Previously she served as vice president of business development for Designkitchen, which she co-founded in 1993 and which has launched or repositioned more than 300 brands for clients including Monsanto, Motorola, Kraft Foods, The Nutrasweet Company, ACCO Brands, and ACNielsen.

NEW YORK—Healthcare public relations firm Belsito & Company has hired Rachel Kessler as vice president, director of media relations. Prior to joining Belsito, Kessler was president of RKA Media Relations, and previously was a media relations specialist in the healthcare practices at Manning Selvage & Lee and Chandler Chicco Agency.

ORLANDO—Fitzgerald Advertising & Public Relations has formed Aviation Image Works, a specialty practice group designed to provide clients with industry-specific communications experience and expertise. Bernie Fitzgerald, agency founder and president and a 20-year veteran of aviation-related marketing, has enlisted the help of two prominent industry consultants: Jim Brown, former director of communications at AirTran Airways, and Michael Miller, the former editor-in-chief of Aviation Daily.

SANTA CLARA—Walt & Company, one of Silicon Valley’s leading independent technology public relations firms, has promoted Julie Cates to vice president. In her new role, Cates will be responsible for managing existing consumer technology and enterprise information technology programs, as well as spearheading industry-focused agency new business initiatives. 

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