News in Brief (February 16, 2004)
Charting the future of public relations
Holmes Report

News in Brief (February 16, 2004)

APCO Worldwide has bolstered its Seattle team by promoting Maggie Brown, former senior vice president, to managing director, and naming Jake Johnston, a public affairs specialist with expertise in federal public policy and appropriations, as senior associate.

Paul Holmes

SEATTLE—APCO Worldwide has bolstered its Seattle team by promoting Maggie Brown, former senior vice president, to managing director, and naming Jake Johnston, a public affairs specialist with expertise in federal public policy and appropriations, as senior associate. Bown specializes in developing and implementing crisis communication and litigation communication programs, working on everything from whistleblower cases to theme park safety concerns to deadly pipeline accidents. Prior to joining APCO, she owned and operated her own public affairs/strategic communications firm for 15 years. Johnston worked for Northwest Strategies, a public affairs consulting firm in Seattle working with nonprofit organizations, institutions of higher education and companies from the health care and biotechnology sectors.

ATLANTA—Superior Essex, one of North America’s largest wire and cable manufacturers, has selected Porter Novelli as its public relations firm. Porter Novelli will help with communications planning to raise awareness of Superior Essex through media and analyst relations, as well as brand-building activities. The account will be led out of the firm’s Atlanta office.

NEW YORK—Kate Merlino has joined Rubenstein Public Relations as senior vice president after eight years heading her own PR firm, Merlino Public Relations. A PR veteran with 17 years in the field, Merlino also directed public relations for the late restaurateur Warner LeRoy for six years.  At Rubenstein she will specialize in hospitality PR, particularly restaurants, hotels, and food and beverage products. 

SAN FRANCISCO—ARL Group, an independent strategic communications firm, is partnering with C-Level Leadership, a customer research firm based in McLean, Va. ARL Group specializes in generating leads and shortening sales cycles for its clients, while C-Level Leadership helps its clients discover what they need to need to know, but can’t learn for themselves, from customers, partners and prospects. In addition to offering C-Level’s services, ARL Group has been chosen by  C-Level Leadership to be its communications and public relations firm and western regional sales office.

STAMFORD, CT—Waggener Edstrom Strategic Communications has added Sunbelt Software,a leading provider of enterprise system infrastructure software, including security, anti-spam and system management tools, to its east coast client roster.

NEW YORK—Financial communications specialist Brainerd Communicators has named Tony Herrling as managing director. The newly created position “addresses the firm’s rapid growth in providing strategic corporate communications and issues management services to its broad client base,” according to the agency. Herrling’s areas of specialization include mergers & acquisitions, IPOs and stock exchange listings, Chapter 11 restructurings, litigation support for companies facing class action lawsuits, and the development of websites for companies facing business crises. Herrling was previously manager of investor relations at Capital Cities/ABC.

CAMBRIDGE—Racepoint Group has been retained by Nanotech 2004, the largest international nanotechnology conference and trade show in the world. Racepoint is providing a comprehensive public relations program to introduce Nanotech 2004 and the business benefits of investing in molecular science to the mainstream.

LOS ANGELES—Ruder Finn has promoted Kathy Vincent and Monica Bouldin to senior vice presidents in the firm’s Los Angeles office. Bouldin will have responsibility for heading the office’s consumer and entertainment practices, while Vincent’s role includes responsibility for the management and direction of Ruder Finn’s Los Angeles healthcare and biotechnology operations. Prior to joining Ruder Finn, Vincent served as vice president at Ogilvy PR Worldwide in Los Angeles and New York. Bouldin previously worked for Warner Bros. Consumer Products.

IRVINE, CA—After a competitive search, Hilton Garden Inn selected PainePR to support the brand’s national and regional public relations efforts. The account will be based on the West Coast in the agency’s Los Angeles and Irvine offices, headed by Linda Landers, PainePR managing partner and general manager, Irvine, with additional support provided by the firm’s New York office.

DENVER—JohnstonWells Public Relations has added Christina Bowen to its client services team as senior counselor. Bowen has 10 years of experience in public relations and communications and expert knowledge to the real estate and healthcare industries. Prior to joining JohnstonWells, she spent four years as a community relations manager for Lowry Redevelopment Authority and worked for the Colorado Regional Community Policing Institute.

PRINCETON, NJ—Novo Nordisk has named Michael Mawby to the new position of chief government affairs officer. Mawby joins Novo Nordisk from the American Diabetes Association, where he served as national vice president of government relations and advocacy. In his new role will influence public policy to improve the treatment, care, and healthcare coverage for people with diabetes.

LOS ANGELES—Rogers & Cowan has hired Wendy Zaas as vice president and Susan Yin as account supervisors in the agency’s convergence group.  They will spearhead the agency’s efforts in the video game industry, managing day-to-day operations for clients such as Activision, id Software, Blue Lava Wireless Radioactive Clown and Vicarious Visions.

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