News in Brief (January 11, 2004)
Charting the future of public relations
Holmes Report
CEO

News in Brief (January 11, 2004)

Pamela Rasmussen has been named vice president of corporate communications at Digene Corporation, which develops manufactures and markets proprietary DNA and RNA testing systems.

Paul Holmes

NEW YORK—Pamela Rasmussen has been named vice president of corporate communications at Digene Corporation, which develops manufactures and markets proprietary DNA and RNA testing systems for the screening, monitoring and diagnosis of human diseases, with a focus on women’s cancers and infectious diseases. Rasmussen, who had been vice president, global pharmaceutical communications at Johnson & Johnson, reports to Robert Lilley, senior vice president, global sales and marketing. 

CINCINNATI—Procter & Gamble has named DeVries PR agency of record for Intrinsa, a female sexual dysfunction patch currently in phase-three clinical trials.

NEW YORK—Ann Barlow has been named a partner at Peppercom. Since joining the firm in 2001, Barlow has played a key role in growing Peppercom’s client roster, according to principals Steve Cody and Ed Moed. She has also implemented company-wide education and motivational programs for Peppercom employees. Prior to joining Peppercom, she worked at Interpublic Group-owned Mindstorm Communications, where she served as senior vice president/general manager for the New York office.

LOUISVILLE, CO—CTA Public Relations has been hired by the Town of Vail (Colorado) to develop and implement the marketing communications, branding and public relations related to its Own a Piece of Vail marketing campaign. CTA will provide branding for Own a Piece of Vail, along with the design and writing of marketing materials such as POS displays, print ads, Web site, etc. plus message development and overall marketing public relations efforts.

CHARLOTTE, NC—Wachovia Corporation has named Shannon McFayden to assume leadership of its corporate and community affairs. Mc Fayden will join the company’s 13-member operating committee, reporting directly to chairman and CEO Ken Thompson. She will succeed Mac Everett, who will retire on February 15 after more than 25 years with Wachovia.

WOODLAND HILLS, CA—Passport Transport, a division of FedEx Custom Critical and the premier transporter of collector and specialty vehicles, and Brabus North America, a leading manufacturer of Mercedes-Benz based styling and performance upgrade products, have each retained JMPR for public relations services.

NEW YORK—MMG Mardiks, a New York City-based public relations firm specializing in the travel and tourism sector, celebrated its first anniversary with the addition of new media outreach assignments from
Intrawest Corporation, Radisson Plaza Resort Tahiti and NXTV.

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