News in Brief (July 22)
Charting the future of public relations
Holmes Report

News in Brief (July 22)

John Onoda, formerly chief communications officer at Charles Schwab, is joining Fleishman-Hillard’s international advisory board.

Paul Holmes

ST. LOUIS—John Onoda, formerly chief communications officer at Charles Schwab, is joining Fleishman-Hillard’s international advisory board. Onoda, who has also held senior positions at Visa USA, General Motors and Levi Strauss, will focus his efforts on helping F-H counsel clients, tap new business opportunities, and identify new products and services in the area of change management.
DENVER—BSI2000, which develops secure identification and transaction systems, has retained Cassidy & Associates and Weber Shandwick Government Relations to assist with federal marketing efforts.
NEW YORK—Former Reebok executives Monroe Blakes and Henry “Que” Gaskins have launched ad*tive, a full service marketing communications firm with an expertise in connecting brands to diverse and elusive markets including teens and young adults, and urban, African-American and other multicultural markets.
NEW YORK—Stanton Crenshaw Communications has picked up new accounts and project assignments valued at about $1 million. New clients include The GenSight Group, a management consulting firm that specializes in project selection and resource allocation for its clients; Daticon, a provider of litigation support services and document management services; and Visible World, a provider of “addressable advertising” technology that changes the way television commercials are created, produced and distributed.
NEW YORK—Lou Hammond & Associates has been selected as agency of record for Pierre Deux, with responsibility for all marketing and communications for the brand and its 13 stores, including the launch of a new flagship store in Manhattan. Responsibilities also include the representation of Pierre Deux's sister company, Le Cordon Bleu.
ENGLEWOOD—The American Humane Society, a national nonprofit dedicated to child and animal protection, has named Kathryn Strickland its new director of public information. She will be responsible for managing the Society’s visibility in the media and for building its overall reputation. Strickland joins the Humane Society from BRW LeGrand, a Denver public relations firm.
LOS ANGELES—Azteca America, a Spanish language network catering to the U.S. Hispanic market, has retained Weber Shandwick’s Hispanic marketing practice, Weber Shandwick * Latin. The PR firm will be responsible for implementing a communications program to promote the network and its local station affiliates. Weber Shandwick * Latin will provide a comprehensive range of services, including the development of strategic communications initiatives, corporate positioning, media relations and event marketing and promotions.
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