News in Brief (July 26)
Charting the future of public relations
Holmes Report

News in Brief (July 26)

Cohn & Wolfe has been retained by IHOP Corp. as its agency of record, replacing Hill & Knowlton on the six-figure account.

Paul Holmes

NEW YORK—Cohn & Wolfe has been retained by IHOP Corp. as its agency of record, replacing Hill & Knowlton on the six-figure account. Established in 1958, IHOP operates and franchises one of America’s best-known national family dining restaurant chains. Cohn & Wolfe will support the company, and its growth initiatives in new and existing markets, through a strategic consumer public relations program. It will manage product launches, community relations programs and creative media campaigns.

BOSTON—Beth Ann Kaminkow was promoted to chief operating officer at Brodeur Worldwide. Since she joined Brodeur Worldwide’s headquarters office in Boston 11 years ago, Kaminkow has tackled an ever-expanding scope of responsibilities beginning with research and measurement, moving into human resources and internal communications, and culminating in an overall operations role as COO. Her responsibilities include oversight of all of Omnicom shared resources for the 855 Boylston Street building, where a number of Omnicom agencies are located.  Kaminkow had worked at Clarke & Company prior to joining Brodeur and has 15 years experience in the communications industry.

ARDEN HILLS, MN—Land O’Lakes has named Jim Fife vice president of public affairs. Fife replaces Public Affairs Vice President Don Berg, who is retiring January 1. Berg has served more than 30 years with Land O’Lakes, and has led the national food and agricultural cooperative’s public affairs activities for the past four years. In his new position, Fife will be responsible for member relations, communications, public relations, governance, community relations and legislative affairs activities.

NEW YORK—Euro RSCG Magnet has added Leeb Capital Management to its client roster. Magnet will be charged with providing both corporate and marketing communication efforts for Leeb, an independent advisory firm providing portfolio management and counseling to individuals and institutions, headed by
author and financial veteran Stephen Leeb.

DALLAS—Maryvonne Tubb, former director of global marketing communications for Nortel Networks, has joined the technology practice group at Michael A. Burns & Associates. Tubb, who most recently worked with CorporateMagic, a meeting and event management company, will assume account leadership on several clients including The Planet, a provider of managed hosting and data center services; Cypress Software Systems, a developer of automated lending and credit risk management software; and StoreNext, a supplier of retail technology to independent grocers and small chains.

KNOXVILLE—Ackermann PR has been selected by several new clients to provide marketing communications and media relations services: The new clients include Medallist Developments, a joint venture of golfer Greg Norman’s Great White Shark Enterprises and Macquaire Bank of Australia; QE2, an environmental and engineering services company; Med Images, a national surgical documentation company; and MBC Direct, a Houston-based customer loyalty company that utilizes proprietary smart chip technology to consolidate financial, loyalty and telecom needs into one multipurpose card.

NEW YORK—Spencer Stuart has named Ben Machtiger chief marketing officer for the global executive recruiting firm with responsibility for leading, managing and coordinating all of the firm’s marketing and communications activities. Machtiger will be in charge of brand positioning, editorial platforms, office and practice marketing and selling materials, intellectual capital, the website and media and public relations.  For the last year and a half, he has been managing partner of the New York office of Prophet, a global strategy consultancy focused on integrating business, brand, and marketing strategies.

WASHINGTON, D.C.—Robert Housman, formerly with Bracewell & Patterson, has joined the homeland security practice at Fleishman-Hillard Government Relations. Previously, Housman worked in the White House Office of National Drug Control Policy from 1997 to 2001, where he was a colleague of retired Army Gen. Barry McCaffrey, now a member of Fleishman’s international advisory board.

NEW YORK—Lisa Lori Communications has been hired by the Aaron Faber Gallery for project work on its 30th anniversary celebration, scheduled for October 19, 2004. Aaron Faber has one of the most significant and comprehensive collection of timepieces and jewelry, selected based on design, uniqueness, style and interest. LLC has created a strategic marketing and media outreach plan designed to raise the gallery’s visibility and awareness in the art, fashion and design industries.  The event will be managed by LLC’s newly formed event management group and supported by the agency’s media initiatives. 
LOS ANGELES—Barbara Brogliatti has been promoted to executive vice president and chief corporate communications officer at Warner Bros. Entertainment. Brogliatti oversees all corporate public relations and press activities for the Warner Bros. film studio and its many subsidiaries, and is responsible for corporate PR involving industry issues, public affairs and regulatory and legal matters. She also serves as Warner Bros.’ communications liaison to its parent company, Time Warner.

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