News in Brief (July 28)
Charting the future of public relations
Holmes Report

News in Brief (July 28)

Shift Communications, the technology public relations firm founded by former Sterling Hager executives, has named Sheila Consaul managing director for its Washington, D.C. area office.

Paul Holmes

MCLEAN, VA—Shift Communications, the technology public relations firm founded by former Sterling Hager executives, has named Sheila Consaul managing director for its Washington, D.C. area office. Consaul will lead client service and business development. Before joining Shift, Consaul was general manager, East Coast operations, for The Hoffman Agency, a Silicon Valley-based high-tech PR firm where she also served as account director for Hewlett-Packard’s software global business unit. Prior to The Hoffman Agency, she was director of partner communications, account services, interactive marketing at America Online.

CHICAGO—Weber Shandwick has been retained by Amerisave Mortgage to provide a variety of public relations and marketing communications services. The account will be handled by Weber Shandwick’s financial services marketing practice, based in Chicago, in partnership with the agency’s Atlanta office. The firm will focus on corporate reputation and media relations in support of business development.

WILKES-BARRE—Natural gas production and distribution company Southern Union has named Jennifer Cawley vice president of corporate communications.  Cawley has served as director of corporate communications for Southern Union since October 2001. In her new position, she will manage all internal and external communications, including advertising, public and media relations, community affairs and web development. She joined Southern Union’s PG Energy division in 1997.

LAS VEGAS—Ballard Communications has been retained by Leisure Industries of America to manage the company’s crisis and corporate communications. Ballard Communications will be responsible for Leisure Industries’ internal and external communications through its filing of Chapter 11, as well as its continuing corporate communications requirements. In addition, Ballard has been retained by the financial services company Vestin Group to manage its corporate communications.

NEW YORK—Ogilvy Public Relations Worldwide has added two senior practitioners, Kristin Gearty and Robert Schachter, to its health and medical practice. As senior vice president, Gearty will spearhead Ogilvy PR’s work for Ortho-Biotech’s anemia drug, Procrit. Joining Ogilvy PR as vice president, Schachter will support Merck’s cholesterol drug, Zocor.  In addition, he will work on the World Trade Center Registry. Gearty most recently served as the vice president and account director of public relations at Deutsch. Schachter has returned to Ogilvy PR after a five-year hiatus, during which he managed several pharmaceutical accounts at The Corkery Group.

ST. LOUIS—Centene Corporation, which provides managed care programs and related services to individuals receiving benefits under Medicaid, has named Marie Glancy as vice president of government relations and director of the company’s Washington, D.C. office. Glancy will serve as the company’s primary interface with national and state regulators and report to Centene president and chief executive officer, Michael Neidorff.  Glancy joins Centene from John Deere public affairs, where she served as manager of state public affairs in Illinois, Wisconsin and Tennessee.

BOSTON—Schneider & Associates, a full-service Boston-based public relations agency, has been selected by Honey Dew Donuts, of Braintree, Mass., to generate increased consumer and media awareness.  The firm will continue to develop and enhance the Honey Dew Donuts brand message of “Enjoy the Local Flavor” and the company’s commitment to local Honey Dew franchise communities. It will also support additional Honey Dew Donuts corporate and marketing initiatives, conduct consumer and trade media relations, and support the Honey Dew Donuts Scholarship Fund.

MINNEAPOLIS—Fast Horse, a public relations firm specializing in consumer marketing, has hired Scott Broberg as vice president. Broberg’s experience includes strategic brand counsel, sports and entertainment marketing, event planning, media relations and research for national marketers such as The Coca-Cola Company, Jim Beam Brands and Polaris Industries. Most recently an account director at Weber Shandwick in Minneapolis, Broberg was responsible for managing the global firm’s work on behalf of The Coca-Cola Company.

PLYMOUTH MEETING, PA—FCF Schmidt Public Relations and Ferrare & Fleming Advertising have announced a partnership with the Greater Philadelphia Coalition Against Hunger, a non-profit organization that serves as an information clearinghouse for hunger outreach programs and services in southeastern Pennsylvania. The firms are donating their marketing communications services to promote the organization’s Food Stamp Enrollment Campaign and annual Walk Against Hunger.

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