News in Brief (June 6)
Charting the future of public relations
Holmes Report

News in Brief (June 6)

Karen Arnold has joined the Arthur W. Page Society, an organization for chief communications officers and other senior PR executives, as its first communications director.

Paul Holmes

NEW YORK—Karen Arnold has joined the Arthur W. Page Society, an organization for chief communications officers and other senior PR executives, as its first communications director. She will provide editorial input for the Page Society’s publications, including journals, newsletters, annual report, member communiqués and the website. She will also manage media relations activities, and will support the group’s leaders in the planning and execution of the Page Society’s major meetings. Prior to joining the Page Society, Arnold was marketing communications manager for PSCU Financial Services, the nation’s largest credit union service organization.

RICHMOND—ValueOptions, one of the nation’s largest behavioral healthcare companies, has selected Carter Ryley Thomas Public Relations and Marketing Counsel for marketing and media relations support.  The account will be serviced by CRT’s health practice and will be headquartered in the company’s Norfolk office.

DENVER—LeGrand Hart has added Matt Wagner as associate director. Wagner specializes in consumer and financial public relations, as well as public policy. Prior to joining the firm, he was a principal at Public Strategies, Inc., a Texas-based communications, policy and business consulting firm where he specialized in internal communications, corporate governance, the Sarbanes-Oxley Act and Medicare/Medicaid for clients including Bridgestone Americas and CareCore National. He also spent five years with Weber Shandwick’s Chicago office where he oversaw the product launch of Suave for Men and managed the several accounts within the Milk Mustache/got milk? campaign.

WEXFORD, PA—WordWrite Communications has opened a headquarters in a North Hills suburb of Pittsburgh. Previously a “virtual” agency without official headquarters, WordWrite will have a staff of six in its new offices. WordWrite specializes in crisis, employee, executive, and media communications. Clients include Access Data Corporation, The Callos Companies, GlaxoSmithKline Consumer Healthcare, Koppers, Medrad, The Renaissance Pittsburgh Hotel and Voyager Jet Center.

PARSIPPANY, NJ—Coyne Public Relations has promoted Lisa Farynyk to assistant vice president.  The agency has also announced the addition of account supervisor Blair Hefty to manage its Shell Lubricants account. Farynyk joined the agency in 2000, and has since led some of the agency’s most successful consumer campaigns for clients including Campbell Soup Company and Kraft Foods.

SAN FRANCISCO—Brad Whitworth, a 24-year veteran of the corporate communications department at Hewlett-Packard, has joined the Calfornia State Automobile Association (the AAA for Northern California, Nevada and Utah) as director of enterprise communication. Whitworth left HP in 2003 as part of the company’s post-merger restructuring and took a job as head of employee communications at PeopleSoft, which was acquired by Oracle in mid-January.

BOSTON—PerkettPR, which provides public relations and marketing communications services to small and mid-sized companies, has been selected as the agency of record for both Froghop, a full-service solutions provider for transmedial needs in the entertainment and training arena, and Globoforce, a provider of worldwide on-demand incentive solutions. 

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