News in Brief (March 24)
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Holmes Report
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News in Brief (March 24)

Joe Carofano, former vice president of global strategic marketing for Bayer’s Cipro brand has joined Chandler Chicco Agency has head of CCA Advertising.

Paul Holmes

NEW YORK—Joe Carofano, former vice president of global strategic marketing for Bayer’s Cipro brand has joined Chandler Chicco Agency has head of CCA Advertising. CCA Advertising was launched in 1999 as a creative-driven, strategy-sustained agency with the power to develop integrated campaigns for the healthcare sector.  The company specializes in DTC advertising, patient education, marketing tools, strategic positioning and branding and offers services in print, broadcast, outdoor, online and direct marketing. 

ATLANTA—SITA, a leader in global network and network-enabled business solutions for the air transport industry, has selected Ogilvy Public Relations Worldwide as public relations agency of record. Ogilvy will provide media relations, executive visibility and strategic counsel.  The firm will also go to work for Railcar Management, a leading provider of transportation, revenue, and equipment management systems and services to the short line and regional railroad industry in North America through its RailConnect suite of services.

SAN FRANCISCO—Dorland Global Health Communications has promoted Kevin Tausend to senior vice president and management supervisor and hired Tama Antonia Donaldson as vice president of public relations. Donaldson, previously a vice president at Ketchum, will be responsible for developing strategic corporate communications and public relations initiatives on behalf of multiple clients, including Elan, Genitope, Amarin, VISX and diaDexus.

DENVER—McClain Finlon Advertising and Linhart McClain Finlon Public Relations have been named agencies of record for Red Hawk Industries.  The firms will provide corporate identity, brand development and public relations services for Red Hawk, which owns and operates the nation’s largest network of independent bank security and equipment providers. 

NEW YORK—Diane Fusilli has been named director of the public issues division of M Booth & Associates. Fusilli, who joined the agency in 1999, succeeds Jane Fenderson Cabot, who is taking on a new role responsible for human resource development and training. At M Booth, Fusilli has worked on accounts including the Rolex Awards for Enterprise, the Doris Duke Charitable Foundation and the W.K. Kellogg Foundation.

CAMBRIDGE—Weber Shandwick has been named agency of record by Financial Insights, a new IDC company that provides independent research services to users and providers of financial industry technology. Weber Shandwick will be responsible for broadening national and international brand
awareness of the company—increasing visibility of its analysts and research reports—across the financial services industry.

CHICAGO—Ogilvy Public Relations Worldwide has hired Deborah Livingstone as senior vice president in its Chicago marketing practice. Livingstone was formerly senior vice president and deputy general manager of the business marketing practice at Edelman Public Relations Worldwide. While she was at Edelman, Livingstone managed the agency’s team for Convergys Corporation, including all activities associated with the spin-off from Cincinnati Bell.
 
NEW YORK—The fragrance division of Symrise (formerly known as Haarmann & Riemer/Dragaco) has selected Lisa Lori Communications as its public relations and media planning agency of record. The German company has retained Lisa Lori for public relations, special events and industry outreach on a worldwide basis.  The firm has also been selected to help the Fragrance Foundation to provide PR support for the 2003 FiFi Week.

PITTSBURGH—United States Steel Corporation has named Scott Salmon managing director of governmental affairs, Europe. Succeeding Salmon as director of federal governmental affairs for U.S. Steel is Thomas Sneeringer. Salmon will support and facilitate business development for U.S. Steel throughout Europe and will manage public affairs in countries where U.S. Steel is pursuing acquisitions.

DALLAS—HealthyEmail, a non-profit organization created to maximize the potential of email use in the healthcare industry, has selected Ketchum to conduct its national launch. The assignment, which will be managed from Ketchum’s Dallas office, consists of message development, media training, media relations and event coordination.

WASHINGTON, D.C.—Mark Merritt, who was hired last fall of head of public affairs and strategic communications for the Pharmaceutical Research and Manufacturers of America, is leaving to become president and chief executive of the Pharmaceutical Care Management Association, which represents the pharmacy benefit management industry. The group is looking to raise its profile as Congress once again considers changes in the Medicare program, and recently hired Porter Novelli to provide external public relations support.

ROCHESTER—Buck & Pulleyn has been named marketing communications agency of record for Rosenberg & Co., which provides tax preparation and financial services in the Rochester area. The assignment will initially focus on public relations activities but will also include brand consulting and advertising.

WALTHAM, MA—Schwartz Communications has been retained by Zildjian Company, the manufacturer of cymbals and drumsticks, to orchestrate a national public relations campaign to promote the 2003 American Drummer Achievement Awards ceremony and to build nationwide awareness of Zildjian’s 380-year anniversary.

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