News in Brief (March 25)
Charting the future of public relations
Holmes Report

News in Brief (March 25)

Middleberg Euro RSCG has named Matt Wolfrom director of technology. Previously, he was senior vice president of account services at Wilson McHenry Company.

Paul Holmes

NEW YORK—Middleberg Euro RSCG has named Matt Wolfrom director of technology. Previously, he was senior vice president of account services at Wilson McHenry Company. Earlier, he served as vice president of marketing communications at SmartPipes in Redwood City and as director of corporate communications and public affairs for [email protected]
NEW YORK—Ruder Finn’s New York technology group has been retained by DataPeer, a managed data storage services company. The firm will handle corporate and product public relations. According to DataPeer CEO Michael Kofman, “We selected Ruder Finn for its ability to increase DataPeer’s brand visibility and define our role within the storage space. The agency’s understanding of the technology market and reputation for creative public relations programs will help DataPeer launch its data management services.”
FORT LAUDERDALE—Porter Novelli has promoted Alejandro Hernandez to general manager and executive vice president of its Fort Lauderdale office and director of the agency’s Latin American operations. Hernandez was technology practice leader for Latin America. In his new roles, Hernandez will be responsible for managing the strategic and financial planning for the Florida office, and driving efforts to sustain and grow the agency’s business in Latin America.
PARSIPPANY—Century 21 Real Estate Corporation has selected Weber Shandwick Worldwide for a public relations program designed to drive awareness and build preference for the world’s largest residential real estate sales organization. The firm will also handle consumer media relations and provide special events support. At the same time, Century 21 announced the selection of Octagon—like Weber Shandwick, part of the Interpublic group—for sports and event marketing and Grey Global Group’s MediaCom for media planning and buying.
PHILADELPHIA—Travel management specialist Rosenbluth International has promoted Alicia Klosowski to general manager for global corporate communications. Klosowski will be responsible for globalizing the company’s communications efforts to associates, clients and to the media. Klosowski has been with Rosenbluth for over four years. In 2001 she spearheaded the redesign of Rosenbluth’s main associate and client communications vehicles, and led efforts to better develop vehicles to communicate company goals and objectives with both associates and clients.
CHICAGO—Golin/Harris International has promoted Dave Duschene and Patti Tobin to senior vice president, and Amy Dick to vice president. During his nearly three-year tenure with the firm, Duschene has worked on employee communications programs for clients such as McDonalds and Tyson Foods. Tobin has led the Florida Department of Citrus (FDOC) account, which has more than tripled in size and expanded globally. Dick is responsible for managing the Tyson Foods account in the firm’s consumer brands group.
MIAMI—Burson-Marsteller ha promoted Amy Federman to director of client services for Florida, where she will continue to be part of Burson-Marsteller global media network as head of the Florida media practice.

DALLAS—Ketchum has been named agency of record by gnubi communications, a telecommunication testing systems provider with a list of customers that includes Lucent, Nortel and others. The account, which will be serviced from Ketchum’s Dallas office and led by vice president Mike Breslin, will include brand building through media and analyst relations, as well as thought leadership initiatives.
MINNEAPOLIS—Julie Wohlford has been named senior partner at Carmichael Lynch Spong, the firm she joined four years ago from Fallon McElligott.

NEW YORK—Lou Hammond & Associates has been selected as agency of record for three accounts: Brewster Wallcovering Company, Elizabeth Adair/Alfred Durante Collection; and Sticky Fingers restaurant chain.

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