News in Brief (May 28, 2004)
Charting the future of public relations
Holmes Report

News in Brief (May 28, 2004)

Morgan&Myers has been retained to help McDonald’s engage its agricultural supply chain in a continuing initiative to educate and engage customers about the quality and freshness of consumers’ meals.

Paul Holmes

MILWAUKEE—Morgan&Myers has been retained to help McDonald’s engage its agricultural supply chain in a continuing initiative to educate and engage customers about the quality and freshness of consumers’ meals. The company’s quality campaign is part of McDonald’s Balanced Active Lifestyles commitment, which is focused on helping consumers understand the importance of food and energy balance through new food choices, physical activity programming and educational resources.

NEW YORK—Hill & Knowlton has promoted Vivian Lines to president and COO of its Asia Pacific region, replacing Brian West. Based in Singapore, Lines will serve as president & CEO, southern Asia and will take a seat on the firm’s worldwide executive committee. He will report to Paul Taaffe, chairman and CEO of Hill & Knowlton.

CHANTILLY, VA—Rolls-Royce has appointed Tom Sullivan as senior manager of corporate communications, responsible for all media relations and marketing communications activities for the company’s civil aerospace businesses in North America. Most recently, Sullivan served as manager of media relations for the Metropolitan Washington Airports Authority, which oversees daily operation of both Washington National and Washington Dulles International Airports.

LOS ANGELES—Recom Managed Systems, a life-sciences company developing patented heart-monitoring technology, has retained healthcare public relations specialist MCS Public Relations to provide strategic guidance, counsel and support services directed to healthcare and business media, as well as to an extensive community of cardiology researchers, clinicians and patients.

LONDON—Edelman has named Stuart Smith as CEO of the London office, a position he previously shared with Nigel Breakwell, who has decided to seek opportunities outside of Edelman. Smith joined Edelman in 1999 as director of the corporate practice. In 2003 he was promoted to deputy CEO and later joint CEO. Prior to joining Edelman he was head of communications at the Audit Commission.

PHILADELPHIA—Devine & Powers Communications Group has launched an investor relations and financial communications practice group and named Donald Galletly as senior vice president and practice group director. The new group will offer IR program evaluation, development and implementation; financial media relations; quarterly reporting assistance; investor targeting; perception research; presentation training; and annual report services.

TULSA, OK—Diversified energy company ONEOK has named Dan Harrison vice president of corporate communications and public relations. He will be responsible for ONEOK’s corporate communications and government relations functions and will report to Jim Kneale, executive vice president of finance and administration and chief financial officer. Harrison joins ONEOK from Honeywell Automation & Control Solutions, where he was vice president of global communications.

SEATTLE—Amanda Tobin has joined Alaska Airlines as manager of media relations and will serve as one of the airline’s primary spokespersons to regional and national news media. Tobin comes to the airline from Good Samaritan Community Healthcare, where for the past two years she oversaw comprehensive communications strategies. She previously led public relations for Eureka, Cal.-based PBS station KEET.

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