ATLANTA—Paul Dusseault has joined the Fleishman-Hillard Atlanta office from the agency’s St. Louis headquarters, where he spent 18 years. Dusseault, a senior vice president and partner, will help manage the agency’s Kodak, Novelis and AT&T accounts from the Atlanta office. Dusseault is co-chair of the agency’s corporate reputation practice group and is a charter member of the Fleishman-Hillard Media Council, a group that advises clients on various aspects of strategic media relations.
LONDON—Shell International Petroleum Company has appointed Edelman as its global public relations agency of record with an initial brief to help promote its retail business following a competitive review. The assignment will include strategy and implementation focusing on key markets around the globe. Edelman starts work from October, with the full program expected to roll out by the end of the year.
LEXINGTON, MA—Emerging pharmaceutical company NitroMed has named Jane Kramer vice president of corporate communications. She will report to Michael Loberg, president and CEO and will oversee NitroMed’s public relations, investor relations, and government affairs initiatives. Prior to joining NitroMed, Kramer was vice president of public affairs for Berlex and Schering Berlin, the U.S. affiliates of Schering AG.
BATTLEBORO, MA—CWR & Partners has been named public relations agency for The Horror Channel, the first digital content, broadband, satellite and cable television network in the United States dedicated to the horror genre. CWR’s will work to increase The Horror Channel’s recognition and visibility for its cable carriers, subscribers and the general public.
MCLEAN, VA—Qorvis Communications has added Cara Lombardi as a director. Lombardi brings experience helping companies such as Symantec, BearingPoint and Microsoft communicate directly with government CIO’s, procurement officers and other key decision-makers who influence federal, state and local procurements. Prior to joining Qorvis, Lombardi served as vice president and general manager at Market*Access International where she managed all office activities and divisions.
ST. PAUL, MN—Azusa, Cal.-based Naked Juice has tapped Kohnstamm Communications of St. Paul to drive media relations its brand of super-premium juices. Kohnstamm will build national visibility for the line, which is best known on the West Coast. Kohnstamm also added Burlington,Vt.-based Seventh Generation, a leading brand of toxic-free household and personal care products, and Minneapolis-based executive coaching firm LeaderSource to its client roster.