News in Brief (September 22)
Charting the future of public relations
Holmes Report

News in Brief (September 22)

Padilla Speer Beardsley has been selected by Coors Brewing Company to provide employee communication expertise and services for its U.S. locations.

Paul Holmes

MINNEAPOLIS—Padilla Speer Beardsley has been selected by Coors Brewing Company to provide employee communication expertise and services for its U.S. locations. “Padilla Speer Beardsley invested in its employee communication capabilities last year on the thinking that, as the economy continues to demand more from corporations, our clients would see the unmistakable link between their business goals and their employees’ level of engagement,” says Lynn Casey, PSB’s chief executive officer. “We are thrilled to add a great brand like Coors to our client list.”

NEW YORK—Hill & Knowlton has announced an exclusive affiliation agreement with the Danish PR firm, ABC Public Relations. ABC has expertise in healthcare, technology, and finance, and has a client list that includes GlaxoSmithkline, Sanofi-Synthélabo, Norpharma, Bristol-Myers Squibb, Acer, Nokia, McAfee, Minolta, Network Associates, Symantec and BankInvest.

BOULDER—Covad Communications has hired Metzger Associates to assist in national public relations strategy development and media relations. Covad operates the nation’s largest broadband network.

CHICAGO—Hispanic market communications specialist The San Jose Group has hired Cristina Alfaro as managing director of public relations. Her experience spans both the general and U.S. Hispanic markets, and includes a wide array of industries, among them: consumer products, hospitality, health, spirits and automotive.  Most recently, she headed the public relations division of The IAC Group, where she managed Hispanic market programs for clients such as Procter & Gamble, Hyundai Motor America, Schieffelin & Somerset and Cingular Wireless

GULPH MILLS, PA—Henkel Corporation has named Pattie Jacobus vice president of corporate communications in North America. Jacobus will be responsible for overseeing all public relations and communications activities for Henkel’s North American operations, and will represent the region on the Henkel global communications council. Most recently, Jacobus served as vice president of global marketing for the Loctite Industrial business.

LOS ANGELES—Vendely Communications has appointed Stephen Robertson as senior director, development at its Los Angeles headquarters. Robertson will be responsible for overseeing non-profit clients such as the International Myeloma Foundation and the Jewish Music Commission of Los Angeles. An expert in cause marketing, Mr. Robertson joins Vendely Communications from the Starlight Children’s Foundation, where he served as director of development for the California/Arizona/Nevada chapter.
CARACAS—Chuky Reyna & Asociados has renewed its alliance with Manning Selvage & Lee. Chuky Reyna will be MS&L’s official affiliate agency in Venezuela and part of its network of 100 offices and affiliates. Agency founder Chuky Reyna was previously managing director of NewStar Corporate Communications, a PR subsidiary of MS&L sister company Leo Burnett. She started her own company in August 2002 but maintained a strong relationship with MS&L. Clients include Accenture, Banco Mercantil, British Airways, Kotex, LD Telecom, Listerine PocketPaks and Pfizer Global Pharmaceuticals.

NEW YORK—Alsons Corporation, a division of Masco Corporation and a leading manufacturer of distinctively designed showerheads, hand-held showers and shower accessories, has retained Gibbs & Soell Public Relations for media relations, trade show support and strategic counsel. In addition, G&S has been selected to develop and implement a brand campaign for a new line of disposable cutlery and tableware being launched by BioCorp North America.

NEW YORK—Euro RSCG Life NRP, the former Nooran Russo, has added two new vice presidents, Chantal Beaudry and Jeannine Medeiros, based in New York and San Francisco respectively. Beaudry will spearhead the U.S. duloxetine stress urinary incontinence pre-launch and launch program on behalf of Eli Lilly & Company and Boehringer Ingelheim, based in the New York office. She was was most recently Vice President at Ruder Finn. Medeiros will join the firm’s  San Francisco office to manage the corporate investor and public relations business for pharmaceutical, biotechnology, and other verticals of the healthcare industry. She was most recently director of investor and public relations for Maxygen.

GRAND RAPIDS—North Star Public Relations, headquartered in Grand Rapids, has established a Detroit bureau with operations based in Farmington Hills. Lee Ann Welsh, most recently vice president with John Bailey & Associates, will serve as vice president and Detroit bureau chief for North Star.

WASHINGTON, D.C.—The Air Transport Association of America has named Doug Wills as its new vice president of communications and external affairs. Wills has 15 years of corporate PR and marketing experience with companies including Cisco Systems, Microsoft, Real Networks and the National Association of Broadcasters.

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