News in Brief (September 4, 2005)
Charting the future of public relations
Holmes Report
CEO

News in Brief (September 4, 2005)

Text 100 has been selected by Philips as its agency of record to provide public relations support internationally, representing the semiconductor division and other technology businesses in the Philips family.

Paul Holmes

NEW YORK—Text 100 has been selected by Philips as its agency of record to provide public relations support internationally, representing the semiconductor division and other technology businesses in the Philips family. Philips conducted a global agency search to have a single organization represent the company worldwide.  The company will now have two major global agencies: Text 100 and Manning Selvage & Lee, which continues to represent Phillips for corporate communications and a portfolio of other businesses.

LOS ANGELES—Lagrant Communications has promoted Keisha Brown to senior vice president and general manager after 10 years of service to the firm. The promotion places Brown second in command of Lagrant, reporting to founder and chief executive Kim Hunter and overseeing operational and new business development for the company. In her latest position as VP/managing director, Brown served as the lead for the firm’s largest account, the Office of National Drug Control Policy.

BALTIMORE—Warschawski has been retained by KMS, an international leader in the professional hair care salon industry, as its agency of record.  KMS is owned by KPSS (Kao Professional Salon Services), a leading global manufacturer of professional hair products. KMS tapped Warschawski to completely re-launch its brand in North America as KMS California with the goal of overhauling and repositioning the brand among consumers, stylists, salon owners, and distributors in the professional hair care industry. Warschawski is responsible for all branding, strategic positioning, grass roots, and media relations initiatives in the United States and Canada.

MIAMI—Le Paradis, a new resort under development on the eastern coast of St. Lucia in the Caribbean has named The Jeffrey Group in Miami to develop and manage a comprehensive North American public relations program. The Jeffrey Group program will target consumers, as well as travel and real estate professionals throughout the U.S. and internationally.

ANN ARBOR, MI—Hass MS&L, the Detroit office of Manning Selvage & Lee, has named Laurie Mayers  deputy managing director and senior vice president and David Binkowski to director of online outreach for its Ann Arbor office. Mayers directs Hass MS&L’s PR technology team and leads the agency’s work on the GM FastLane blog, the corporate responsibility site GMability.com, and the GMability Education web site.

ATLANTA—Trevelino/Keller Communications Group has added EnfoTrust Networks, which delivers mobile workforce automation through its software and web-based portal, specifically to companies in retail, food, materials and manufacturing industries. Following a competitive search among technology-related firms in Atlanta, EnfoTrust selected Trevelino/Keller to re-launch its brand which was established in 1998 with a consumer focus, but was re-engineered in 2001 to focus exclusively on business-to-business markets. 

STAMFORD, CT—Global packaging company MeadWestvaco Corporation has named Donna Owens Cox to the position of vice president, communications. Cox has responsibility for all aspects of the company’s communications, including public relations and internal communications. Cox joined MeadWestvaco in 1996 as the communications coordinator for the forestry division and has since has held positions of increasing responsibility in internal and external communications, including manager of integration and internal communications for MeadWestvaco. Most recently, she served as director of public relations in the corporate office.

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