Nick Mulholland Exits Freuds After 12 Years
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Nick Mulholland Exits Freuds After 12 Years

Departure of one of the agency's top executives comes after last year's senior reshuffle.

Arun Sudhaman

Nick Mulholland Exits Freuds After 12 Years

LONDON—Nick Mulholland is departing Freuds, after 12 years as one of the UK PR agency's most senior management figures.

Mulholland, who joined Freuds in 2003, has served as managing director of Freuds since 2008, leading its Diageo account and playing a key role growing its global corporate business.

He leaves to become chairman of Sarabande: The Lee Alexander McQueen Foundation, a nonprofit that he has been involved with for several years. He is also expected to take on a CEO role at a new FMCG brand launch.

Mulholland is the second senior Freuds' executive to announce his departure within a week, after the Holmes Report last week revealed that strategy head Serge Vaezi has left for Ogilvy PR.

Last year, Matthew Freud reshuffled Freuds' top team, bringing in BMB founder Andrew McGuinness to replace Nicola Howson as CEO.

Freuds director Ruth Settle told the Holmes Report that the agency is actively "recruiting and transitioning" for Mulholland's departure, having known of his intentions for some time.

The firm has hired Giles Pocock, former UK MD at Propaganda GEM, as its new partnership director. Pocock will work with Diageo along with other Freuds' clients such as  PepsiCo, Warburtons, Mars and Compare The Market to develop and implement brand partnership strategies.

Before joining entertainment marketing agency Propaganda, Pocock headed up the global entertainment and lifestyle sponsorships team at Nokia and was instrumental in building Sony Music’s brand partnerships team.

“Giles brings more than 15 years of experience in brand, entertainment and partnership marketing to Freuds," said McGuinness. "He is an impressive operator with huge knowledge and creative expertise at the cutting edge of marketing communications."

[Photo credit: Purple Reign]

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