WASHINGTON, D.C.— Novastar Resources has selected Weber Shandwick as its public relations agency, following the announcement of a merger between Novastar Resources and Thorium Power earlier this year. The merged company will focus on implementing the most cost-effective and efficient means of disposing weapons and reactor-grade plutonium while converting the nuclear energy into electricity for peaceful purposes.
Weber Shandwick will develop business- to-business and corporate reputation public relations campaigns to build awareness and visibility of Thorium Power among key audiences in the U.S. and abroad. The agency will help leverage the company’s expertise in nuclear technology and non-proliferation to help foster understanding of the advantages of thorium technology and elevate Thorium Power’s leadership position in the field.
According to Seth Grae, president of Novastar. “With its expertise in corporate reputation, issues management and public affairs, the agency is the right partner to help us build understanding of the technological and economic advantages of Thorium Power’s technology and cooperate with key global players to stop the spread of nuclear weapons-suitable materials.”