NEW YORK—Ogilvy Public Relations Worldwide today announced the acquisition of the Federalist Group, a government relations firm which specializes in legislative and regulatory advocacy. Its partners include Wayne Berman, a former political appointee under the first President Bush and former senior advisor for the Bush/Cheney Transition Team.
This agreement is designed to strengthen both organizations at a time when government decisions continue to have a growing affect on companies’ and industry’s operations. Ogilvy is a leader in strategic public affairs counsel and currently offers an extensive range of services, including creating and managing alliances, mobilizing stakeholders, grassroots support and engaging the media in North America, Europe and Asia.
“Acquiring such a leading and influential group in Washington is tremendously exciting, and promises outstanding results in government relations for our current and future clients,” says Marcia Silverman, chief executive officer of Ogilvy PR. “The merger of the Federalist Group’s wealth of knowledge in government affairs with our existing expertise will bring new dynamism to this increasingly important area of communications and advocacy.”
Stewart Hall, founder and CEO of the Federalist Group, will continue to head up its operations. “We view direct advocacy as a complimentary piece of a larger offering that includes public relations, relationship building, grassroots support and issues management,” he says. “Ogilvy PR’s talent and global network allows us to do that.”
Both firms recognize that present-day government relations requires far more sophisticated solutions that integrate all communications components and continuously provide outstanding results, says Robert Mathias, managing director of Ogilvy PR’s Washington office. “These results can only be achieved with the combined efforts of Ogilvy PR and the Federalist Group.”
Other key employees at the Federalist Group include John Green, partner and former executive director of the New Republican Majority Fund, Senator Trent Lott’s political action committee; Drew Maloney, partner and former administrative assistant and legislative director for House Majority Whip Tom Delay; and James Jay Baker, partner and former chief lobbyist and chairman of the NRA’s political action committee.
The firm will be known as the Federalist Group, an Ogilvy PR Company.