Ogilvy Acquires French Generalist
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Ogilvy Acquires French Generalist

Ogilvy Public Relations Worldwide has expanded its French operations with the acquisition of AKKA, a Paris-based public relations firm with 2001 billings of approximately $3 million.

Paul Holmes

PARIS—Ogilvy Public Relations Worldwide has expanded its French operations with the acquisition of AKKA, a Paris-based public relations firm with 2001 billings of approximately $3 million. The deal establishes Ogilvy PR as a leading player in France, and couples AKKA’s capabilities with Ogilvy PR’s global network.
 
AKKA, founded in 1994 by Jane Goodman and Lorraine d’Huart has grown consistently and currently employs 22 fulltime staff, with a client roster that includes Amadeus, The Carlyle Group, The Compass Group, Deloitte Consulting, Enterprise Ireland, FTSE, Infonet, Pernod Ricard, Sony and Unibail. The Paris office of Ogilvy PR has its greatest strength in the healthcare arena, serving clients including Pfizer, Novartis and Johnson & Johnson.
 
“France is one of the world’s largest economies, so it’s critical that we have a strong presence there, and in AKKA we have found a partner that meshes perfectly with our global expertise and culture,” says Nick May, president of Ogilvy’s European operations. Ogilvy has 17 offices in 14 European nations.
 
According to Goodman, “The acquisition will enable AKKA to fulfill its clients’ growing needs by providing global capabilities, broader skills and knowledge, and access to an array of products and specialized services. Equally important, being a part of Ogilvy PR will provide our staff with access to broad professional development and training opportunities, as well as career growth opportunities.”
 
The AKKA name will progressively disappear as its staff will work under the Ogilvy PR Worldwide banner.
 
Terms of the deal were not disclosed.
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