NEW YORK—Ogilvy Public Relations Worldwide has been named public relations agency of record for LensCrafters and Sunglass Hut, both part of Luxottica Retail. LensCrafters is the largest optical retail chain in North America with 877 stores, and Sunglass Hut sells high fashion sunglasses from more than 1,400 stores in North America.
Led by the New York consumer marketing practice, Ogilvy’s assignment focuses on editorial outreach and special events as well as integration on key initiatives with other marketing disciplines. In addition, the agency supports the Give the Gift of Sight, a global program that provides free eye care and glasses to those in need here in the U.S. and in developing countries.
“Following an extensive agency review, Ogilvy PR was the clear choice as the firm that will help us take our public relations activities to the next level,” says Kathy Clark, director of communications and PR for Luxottica. “Its strategic and creative thinking demonstrated deep insight into our brands and where we are heading.”
The team has already enlisted fashion stylist, Lloyd Boston, to be LensCrafters’ first-ever chief style officer who will be utilized for media and special events to help position eyeglasses as a must-have accessory. For Sunglass Hut, Ogilvy secured the title sponsorship for the first-ever swimwear shows: the Sunglass Hut Swim Shows Miami is a new international fashion event brought to South Beach by IMG’s Seventh on Sixth.