Ogilvy Buys Into Taiwanese Tech PR Firm
Charting the future of public relations
Holmes Report

Ogilvy Buys Into Taiwanese Tech PR Firm

Ogilvy Public Relations Worldwide has acquired a 70 percent stake in Era Public Relations, one of Taiwan’s leading technology specialist public relations firms.

Paul Holmes

TAIPEI, July 9—Ogilvy Public Relations Worldwide has acquired a 70 percent stake in Era Public Relations, one of Taiwan’s leading technology specialist public relations firms. The deal creates what Ogilvy claims is Taiwan’s largest public relations capability by a significant margin—with more than 100 employees in a market where few PR firms have as many as 20.
Ogilvy PR opened its Taipei office in 1987. Olive Ting established Era in 1992, after serving as a senior executive at Acer and the Elite Group, and Era has grown steadily through both the Asian financial crisis of the late 90s and the recent global slowdown in the technology and telecommunications industries.
“We are committed to strengthening specialist PR in Taiwan and linking Taiwan in constructive ways with other parts of Greater China and the world,” said Matthew Anderson, president for the Asia Pacific region for Ogilvy. “We have built our network in Asia first by attracting top, locally-rooted talent and second by fostering a culture that encourages collaboration and strong international links. 
“With Olive Ting and Era, we are well positioned to help management teams with pressing corporate and marketing strategies.”
According to Anderson, the next five years will see many Taiwanese firms—already well-known for producing cutting-edge technologies as original equipment manufacturers—begin to focus on developing technologies such as software and high-end semiconductors. At the same time, manufacturing of IT-related items will move towards higher-value products such as LCD monitors and mobile handsets. This will put greater emphasis on building and developing homegrown brands. 
In addition, Taiwanese institutions and multinational clients are increasingly seeking communications counsel relating to crisis and issues management, M&A, internal communications, corporate social responsibility, investor relations and in-depth expertise in such industries as healthcare, biotechnology and finance.
Says Ting, “As partners with Ogilvy PR and its network, especially in Greater China, we are now able to provide our clients with the expertise Ogilvy is best known for: branding. Era will remain focused on our strength: information technology. That won’t change. In the future, however, we will help technology clients with a wider array of marketing and corporate challenges.”
Ogilvy and Era will maintain distinct management teams—with Ting continuing in her role and Mark Lamb continuing to manage the Ogilvy operation—and separate offices. Professional development, training and general knowledge sharing will begin immediately between the two firms.
Era Public Relations is the third major partnership formed by Ogilvy in the Asia Pacific region this year. In June, the firm announced the acquisition of H-Line PR, creating the largest firm in Mainland China. In January, Ogilvy PR announced an equity stake in PRAP Japan.
View Style:

Load 3 More
comments powered by Disqus