WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has been awarded 13 new contracts across four core practice areas: social marketing, public affairs, healthcare and consumer marketing.
Ogilvy PR will advise the Centers for Disease Control on its Business Responds to AIDS program, which promotes workplace education programs on HIV/AIDS prevention for business and labor audiences, in four individual projects. CDC is also working with Ogilvy to develop a social marketing plan for fruit and vegetable promotion activities over the next five years, to increase the public’s consumption of fruits and vegetables; to support a multi-year effort to develop, implement and evaluate a national campaign to raise awareness of women’s gynecological cancer; to create a Teen Safe Driving Campaign; and with the design and implementation of print and interactive materials to provide education and training resources for emergency healthcare providers.
The Centers for Medicare and Medicaid Services has selected Ogilvy PR as one of its primary communications contractors. Under an umbrella contract, Ogilvy will assist CMS over five years to plan, develop, produce and deliver consumer-based communications targeted primarily to recipients of the Medicare and Medicaid programs.
Mitretek Healthcare has selected Ogilvy to provide marketing communications support to its healthcare division. The National Law Enforcement Officers Memorial Fund has selected the firm to develop a national public relations and marketing plan to raise visibility surrounding all phases of the new museum’s development and opening.