Ogilvy Opens in Vietnam
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Ogilvy Opens in Vietnam

Ogilvy Public Relations Worldwide has established a full-time office in Ho Chi Minh City, Vietnam.

Paul Holmes

HO CHI MINH CITY, September 7—Ogilvy Public Relations Worldwide has established a full-time office in Ho Chi Minh City, Vietnam. The agency had previously serviced clients in southeast Asia’s second most populous country through sister company Ogilvy & Mather Vietnam and with the support of Ogilvy PR’s Bangkok office.
 
Ogilvy PR has been involved in some major public relations milestones in Vietnam, including Pepsi’s market entry, just one day after the lifting of the U.S. trade sanctions in 1994; the national launch of Nokia mobile phones; and the inauguration of the Ford light truck plant outside of Hanoi in 1997.
 
The agency has named Attila Woodward director of the new office. Woodward, who is fluent in Vietnamese, was a founding partner of Venus Communications, a local PR company based in Ho Chi Minh City that specializes in advising multinational clients. Charter clients of the new office include Epson, Unilever and Nestle.
 
“Our clients are now placing an increasing emphasis on PR activities in their marketing mix,” says Michel Borelli, the head of Ogilvy & Mather Vietnam. “With multinational companies demanding international standards, brand understanding and highly trained staff, the time is right for us to enter the market.
 
Vietnam has a population of nearly 80 million people, with 65 percent under the age of 29; this age group is expected to play an increasingly important economic role in the country. “Vietnam’s young people are increasingly interested in access to business information and new technology,” says Matthew Anderson, who heads Ogilvy’s operations in the Asia-Pacific region. “We hope to raise the awareness of the information and technological benefits that multinational companies can bring to Vietnam.”
 
Ogilvy’s Asia Pacific network now owns offices in 22 cities and has affiliates in Japan, New Zealand and Pakistan.
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