Ogilvy Picks Up California Closet Account
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Ogilvy Picks Up California Closet Account

California Closet Company, a leader in home design solutions, has selected Ogilvy Public Relations Worldwide as its new public relations agency of record. The firm’s work will focus on building awareness among key influencers and customers.

Paul Holmes

SAN RAFAEL, CA—California Closet Company, a leader in home design solutions, has selected Ogilvy Public Relations Worldwide as its new public relations agency of record. The firm’s work will focus on building awareness among key influencers and customers in broad-based consumer media and in vertical markets including home design, architecture, builders, and more.

“As we position the California Closets brand for future growth and market opportunity, we set out to find a public relations partner that not only had a keen understanding of the power of our brand but could help us create and execute a vision that is progressive, innovative, and leading,” says Susan Simkins, director of marketing for California Closets. “The firm’s consumer lifestyle and digital influence expertise, as well as its collaborative culture, reflects our needs of a partner.”

California Closets was established almost 30 years ago in southern California and creates functional and aesthetic pleasing spaces for the home. In 2008, the company will be launching a new marketing initiative that includes new products, a new campaign, and a website that reflect the needs of consumers today.
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